One embodiment includes a network apparatus at a store for allowing digital amenities to be accessed at the store by a mobile device of a user. The network apparatus includes a network interface, a storage module to keep digital amenities and a computing module. The network interface can be designed to couple to the mobile device at the store, and to a computing device outside the store. The network interface can be designed to recognize the mobile device at the store based on a piece of software related to the store in the mobile device. The computing module can be designed to help the mobile device to access a first digital amenity from the storage module in view of the piece of software. Based on the access, a second digital amenity from the computing device can be pre-stored at the storage module.