A system for distributing targeted alerts to building occupants includes building equipment and a targeted alert system. The building equipment are configured to detect an event within a building and generate an alert identifying the event. The targeted alert system is configured to receive the alert from the building equipment, identify a location within the building of each of a plurality of building occupants, identify a role performed by each of the plurality of building occupants, select one or more of the building occupants to receive the alert based on at least one of the location of each building occupant and the role performed by each building occupant, and distribute the alert to the selected building occupants.