A display assembly for resting upon a support surface, the display assembly comprising a main body having self-supporting rigidity and substantially disposed in a first plane, the main body having an upper end and a lower end, a collapsible pocket, moveable between a collapsed configuration and an open configuration, the collapsible pocket having four side walls and a bottom wall wherein at least one of the bottom wall and the four side walls includes a fold line, wherein the collapsible pocket is formed of a material having a different thickness than the main body, and a coupler interconnecting the collapsible pocket and the main body, wherein the collapsible pocket in the open configuration and the main body are self-supporting in an upright orientation with the first plane being substantially perpendicular to the support surface.