An apparatus for preparing a coffee beverage. The apparatus comprises a holder for receiving a coffee container. The holder comprising at least one outlet opening having at least one orifice for generating a coffee beverage flow when coffee beverage is fed to the outlet opening. A liquid flow path extends between the orifice and at least one outflow opening for discharging coffee beverage from the apparatus, a coffee outlet chamber being included in the liquid flow path. The apparatus further comprises an air flow generator for during operation- generating a flow of air in the coffee outlet chamber for entraining in the flow of air an aroma of the coffee beverage; said coffee outlet chamber comprising at least one dispenser opening for dispensing coffee beverage aroma in a direction away from the apparatus, in particular into the direction of the user. The at least one dispenser opening is separate from the at least one outflow opening. A method for preparing coffee beverage comprises the step of generating a flow of air in the coffee outlet chamber.