An ultrasonic diagnostic apparatus according to an embodiment performs ultrasonic scans having a plurality of times of ultrasonic transmission and reception as a basic unit, and acquires reception signals respectively for reception rasters allocated with respect to a predetermined region of a subject. The apparatus generates first signals corresponding to the reception rasters respectively by performing adding processing or low-pass filtering having a time of the ultrasonic scan as a unit with respect to the reception signals respectively acquired for the reception rasters, and acquires power information of a moving body in the predetermined region based on a second signal to be obtained by performing an MTI filtering with respect to the first signals. The apparatus acquires velocity information of the moving body based on a third signal obtained by performing the MTI filtering with respect to the reception signals respectively acquired for the reception rasters.