An automated objective American-football evaluation system may include an American-style football, at least one sensor carried by the football, and electronics. The electronics arranged to: (a) receive strings of sensor signals from the at least one sensor, wherein the characteristic of the throw of the football determined by the electronics; and (b) output throw quality. The throw quality is based upon a combination of at least two throw characteristic determined based upon the received string of sensor signals associated with a throw of the football. The at least two throw characteristics are selected from a group of throw characteristics consisting of: velocity; spin rate; time-of-flight; angle of attack; release angle; cone angle; nutation angle; spiral efficiency; and spiral decay.