There described a computerized yo-yo toy that uses an acceleration measuring device, a computation and control device, a communication device and an electric clutch device to effect the motion of the computerized yo-yo toy. The acceleration measuring device measures the acceleration values of the computerized yo-yo toy. The computation and control device uses the measured acceleration values to generate control signals to the electric clutch device. The electric clutch device creates or eliminates friction with an outer case of a ball bearing, based on the control signals, to affect the motion of the computerized yo-yo toy. The communication device receives setup parameters from an external device and transmits the setup parameters to the computation and control device. The computation and control device may further generate the control signals to the electric clutch device based on the setup parameters.