A printer according to one embodiment includes: a container configured to store a roll, the roll being a belt-like shaped print medium that is wound; a limiter in the container, the limiter having an abutting face to limit movement of the roll stored in the container and the belt-like shaped print medium extracted from the roll in width directions; and a damper disposed at a position opposed to a surface of the print medium extracted from the roll and the abutting face, the damper absorbing fluctuations in tension of the print medium.