A sheet conveyance apparatus includes: a guide member configured to guide a sheet in a first direction in a first state, and in a second direction in a second state; a driving source configured to generate a driving force; a transfer member configured to change the state of the guide member from the first state to the second state by being moved by the driving force; and a control unit configured to control the driving force. The control unit is further configured to set the driving force to a value smaller than a force necessary to move the transfer member to change the guide member from the first state to the second state, and subsequently cause the driving force to increase to a value larger than the force necessary to move the transfer member.