There is provided a real-time experience analyzing method for enabling an experience analyzing server to analyze user's experience of an evaluation target service or an evaluation target product in real time. The method comprising transmitting query data including an experience evaluation indicator for the evaluation target service or the evaluation target product to a terminal of the user; receiving reply data input by the user through the terminal in response to the query data; and generating evaluation result data for the evaluation target service or the evaluation target product based on the reply data. The transmitting of the query data transmits the query data by a series of detailed behaviors consisting of the evaluation target service or the evaluation target product, and the generating of the evaluation result data generates evaluation result data based on the reply data received by the detailed behaviors or the detailed features.