Disclosed herein are systems, methods, and apparatus for improving the delivery of web content that has been authored for multiple devices. In certain embodiments, an intermediary device such as a proxy server determines the characteristics of a client device requesting multi-device content, obtains and examines the multi-device content, and in view of the particular requesting client device removes portions that are irrelevant for that device. Doing so can accelerate delivery of the content by reducing payload and relieving the client device of the processing burden associated with parsing the content to make that determination itself, among other things.