A method, computer system, and a computer program product for altering a written communication based on a dress style associated with a recipient is provided. The present invention may include receiving a plurality of visual data associated with the recipient. The present invention may also include analyzing the received plurality of visual data. The present invention may then include determining the dress style associated with the recipient based on the analyzed plurality of visual data. The present invention may further include retrieving a writing style associated with the recipient from a knowledge base based on the determined dress style. The present invention may also include generating a plurality of writing guidelines based on the retrieved writing style associated with the recipient.