An image masking method is provided. The method includes: extracting an object from an image; obtaining characteristic information about the extracted object by analyzing the extracted object; determining whether the extracted object is a masking target according to an input setting value or the obtained characteristic information; and performing masking such that the obtained characteristic information is reflected on the extracted object, in response to determining that the extracted object is the masking target among a plurality of objects extracted from the input image, wherein the setting value is set by an input designating at least a partial region in the input image, and wherein in the determining whether the extracted object is the masking target, an object positioned in the at least a partial region is determined as the masking target among the extracted objects.