Invention Grant
- Patent Title: System and method for determining the value of channels
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Application No.: US16510436Application Date: 2019-07-12
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Publication No.: US10672017B2Publication Date: 2020-06-02
- Inventor: Brendan Sinnott
- Applicant: Kabam, Inc.
- Applicant Address: US CA San Francisco
- Assignee: Kabam, Inc.
- Current Assignee: Kabam, Inc.
- Current Assignee Address: US CA San Francisco
- Agency: Esplin & Associates, PC
- Main IPC: G06Q30/02
- IPC: G06Q30/02 ; G06F8/61

Abstract:
A system configured to determine the value of channels responsive to users requesting installation of a client application through the channels. The client application may provide access to an online game. A given channel may be characterized by a promotional information item, a platform through which the promotional information item is presented to potential users, and/or other information. Predicted economic values for the users that requested installation of the client application through one or more channels may be determined based parameter values for the users. Effectiveness metrics for the channels may be determined based on the predicted economic values of the users. Subsequent consideration expenditures for one or more of the channels may be recommended and/or executed based on a comparison effectiveness metrics determined.
Public/Granted literature
- US20190333082A1 SYSTEM AND METHOD FOR DETERMINING THE VALUE OF CHANNELS Public/Granted day:2019-10-31
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