A system, method, apparatus, and computer program product for providing for identifying mobile devices and transmitting electronic messages to the mobile devices. An exemplary method comprises receiving input defining a target demographic category of user profiles to which to direct an electronic message and a target location category that defines a tracked location pattern that, upon being satisfied, results in transmission of the electronic message, receiving GPS device locations from a communication device, identifying a user profile associated with the communications device, determining that the user profile is classified to the target demographic category, determining that the tracked location pattern is satisfied, and upon determining that the user profile is classified to the target demographic category of user profiles, and the tracked location pattern is satisfied, causing transmission of the electronic message indicative of the particular offer to the at least one mobile communication device.