Invention Grant
- Patent Title: Audience data in audio advertising
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Application No.: US15474966Application Date: 2017-03-30
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Publication No.: US10672038B1Publication Date: 2020-06-02
- Inventor: John Paul LeFlohic , Sreeharsha Kamireddy , Torsten Schulz , Em Huynh , Tajinder Singh
- Applicant: Jelli, Inc.
- Applicant Address: US CA San Mateo
- Assignee: Jelli, Inc.
- Current Assignee: Jelli, Inc.
- Current Assignee Address: US CA San Mateo
- Agency: Van Pelt, Yi & James LLP
- Main IPC: G06Q30/02
- IPC: G06Q30/02
Abstract:
Audience data received from a plurality of audience data sources is stored. An advertising goal defined at least in part by reference to one or more audience attributes is received. Audience data from two or more of said audience data sources is used to determine an advertising plan to meet the advertising goal.
Information query
