A system and method for customizing mobile device application reviews that collects attributes of the mobile device of the reviewing user along with the actual review. When a potential user accesses the reviews, corresponding information is collected from the mobile device of the potential user and then used to filter the reviews for the target application. The attributes can include mobile device type, mobile device operating system, location, mobile device service provider, mobile device storage capacity remaining, mobile device signal strength, and type of mobile connection. The filtering of reviews can be managed manually by the potential user or automatically by using intelligent analysis of the attributes and the content of the reviews in order to provide enhanced insight to the potential user.