A vehicle identification system includes one or more displays associated with a vehicle, and a network-accessible controller. The one or more displays are located to be visible from an exterior of the vehicle by a rider and one of the displays is associated with a front windshield of the vehicle, wherein the display includes a fingerprint reader that a registered driver must touch to activate the display. A memory associated with the display that stores the fingerprint image of the registered driver and a message which is displayed on the display screen of the display when the display is deactivated and a mobile communication device associated with the registered driver of the vehicle which generates a signal, representing an indicator identifying the vehicle, that is transmitted to the display and displayed on the display if the display has been activated by touching the fingerprint reader.