Aspects of the present disclosure provide various synchronization signal (SS) block designs that can facilitate channel estimation and demodulation in 5G New Radio (NR) networks. An exemplary SS block includes a set of time-frequency resources that are allocated to carry a Primary Synchronization Signal (PSS), a Secondary Synchronization Signal (SSS) and a Physical Broadcast Channel (PBCH) that are time and/or frequency multiplexed within the SS block. In some examples, unused time-frequency resources of the SS block may be used or allocated for supplemental channels that can improve and/or extend wireless link coverage.