Automated email categorization and rule creation for email management is provided. An automated filing engine parses an email message for identifying key terms and contextual information for categorizing the email message. Criteria are determined for associating email messages with a particular category. Upon reaching a predetermined threshold, a notification is provided to the email message recipient user, enabling the user to select to allow the automated filing engine to generate a new email folder associated with the category, and to move emails meeting the criteria to the new email folder. The automated filing engine creates a rule based on the criteria, and applies the rule to received email messages, such that email messages meeting the criteria are automatically filed.