A user data sharing method comprises: acquiring information of a query medium; obtaining, according to the information of the query medium, at least one user account related to the query medium and relationship information of the at least one user account from a medium network, the relationship information of the user account comprising: a strength of a relationship between the user account and the query medium and a strength of a relationship between the user account and other user accounts; constructing a local medium network by using the obtained at least one user account and relationship information of the at least one user account; determining a trusted account from the at least one user account by using the local medium network; and acquiring user data of the trusted account and outputting the user data of the trusted account as the user data corresponding to the information of the query medium.