A rotary shifter with 360° rotation in each of clockwise and counter clockwise rotating directions. The shifter includes a package housing with a bezel cover. A cylindrical shaped plunger housing is secured to a rotary knob supported atop the housing and which is selectively rotatable in the clockwise direction from a Park gear position, in succession, to each of a Reverse gear position, a Neutral gear position and at least one Drive gear position, with further clockwise rotation preventing movement beyond a final one of the Drive gear positions. The knob is further selectively rotatable in a counter clockwise direction to return to the Park gear position, with additional permitted counter-clockwise rotation retaining the shifter in the Park gear position.