A vehicle control system may include a power generator, a storage battery, a running electric motor, a determiner configured to determine an area toward which a vehicle occupant of the vehicle has a line of vision directed; a deriver configured to derive an index based on a frequency at which the vehicle occupant has the line of vision directed toward a specific area on the basis of a determination result; and a controller configured to operate the power generator in a case in which an amount of power of the storage battery is equal to or smaller than a threshold and operate the power generator regardless of the threshold of the amount of power of the storage battery in a case in which the index derived is equal to or higher than a predetermined degree.