A projector includes a light source unit having a light source and a first cooling section adapted to transmit heat of the light source to a first liquid refrigerant circulating, an optical unit having a light modulation device and a second cooling section adapted to transmit heat of the light modulation device to a second liquid refrigerant, a cooling unit adapted to cool the first liquid refrigerant and the second liquid refrigerant, a first connection member connecting the light source unit and the cooling unit to each other, and a second connection member connecting the optical unit and the cooling unit to each other, and at least one of a set of the light source unit and the cooling unit, and a set of the optical unit and the cooling unit is configured to detachably be attached to each other.