A method for providing a bot builder user interface by a bot builder user interface providing apparatus includes providing a developer device with a bot builder user interface (UI) for producing a chatbot; if at least one sentence is input from the developer device, providing multiple parameters including attribute information regarding respective words included in the at least one sentence; and receiving, from the developer device, grouping information regarding two or more parameters selected from the multiple parameters, wherein the chatbot produced by the developer device is accessible by a user device connecting with a chatbot service server, and if at least one of the two or more grouped parameters is extracted from a sentence of a chat message input by the user device, the chatbot executes a predetermined instruction with reference to the extracted parameter.