The present disclosure relates to a plant material recommendation apparatus including a processor and a non-transitory computer-readable recording medium communicatively coupled to the processor. The processor stores a plant material environment and a plant material pre-constructed in a currently installed plant facility, receives a coarse intended plant material environment, creates a standard plant material environment, converts the standard plant material environment into an actual plant material environment, provides at least one recommended plant material configured to be used in the actual plant material environment to a user terminal, receives a candidate material selection reason for each of at least one candidate plant material, and analyzes candidate material selection reasons for at least one candidate plant material to a final plant material.