A system and method for creating an automatically updatable Website metadata catalog for search engine optimization are disclosed. In one embodiment, a system and method may be directed to defining a metadata formula for a Website using parameters by an application server and storing the metadata formula in a database communicatively connected to the application server. When a Web server receives a search request for the Website via a search engine through a Web server, the metadata formula for the Website is validated using a cache memory of the database so that the metadata formula is automatically updated as a search is initiated. In some embodiments, the validation of the metadata formula can be done based on changes in the content of the Website.