A trend analysis computing device is provided. The computing device includes a receiver to receive online data, a trend determiner to determine a trend that is presently happening based on a word or a phrase included in the received online data, a processor to compare the determined trend with a dictionary database of the user to determine if the trend is of interest to the user, and, in response to determining the trend is a trend of interest, add additional data to the trend of interest based on the dictionary database, an analyzer configured to analyze the trend of interest, the added additional data, and user interest data, and generate impact data that the trend of interest is having on the user interest data, and a transmitter to transmit the impact data to the user.