Described herein are systems and methods that facilitate the delivery of targeting campaigns that provide a personalized shopper-vendor experience. The targeting campaigns can include dynamically determining rates for discounts and/or vouchers for improved targeting. The targeting campaigns can include a single platform for suppliers, consumers, and producers, instead of providing separate platforms in traditional targeting campaigns that facilitate communication to and from shoppers and vendors (e.g. content item providers). As such, the dynamic voucher generation and distribution system can maximize sharing of relevant coupons and vendor promotions to consumers, and match the consumer's unique needs with customized discounts.