Invention Grant
- Patent Title: Systems and methods for storing and sharing telephone call data using online advertising systems
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Application No.: US14867920Application Date: 2015-09-28
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Publication No.: US10679248B1Publication Date: 2020-06-09
- Inventor: Seth Mitchell Demsey
- Applicant: AOL Advertising Inc.
- Applicant Address: US VA Dulles
- Assignee: Verizon Media Inc.
- Current Assignee: Verizon Media Inc.
- Current Assignee Address: US VA Dulles
- Agency: Bookoff McAndrews, PLLC
- Main IPC: G06Q30/00
- IPC: G06Q30/00 ; G06Q30/02 ; H04M3/22 ; H04M3/493

Abstract:
Systems and methods are disclosed for storing and sharing telephone call data using online systems. One method includes receiving, over an electronic network, call data relating to a telephone call from a telephone device of a consumer to a business, the call data including a telephone number of the telephone device of the consumer; accessing a database storing correlated call data and user data; retrieving correlated call data and user data based on the telephone number of the call data; determining a confidence score that defines a confidence that the received call data relates to the retrieved correlated call data and user data; correlating the received call data with retrieved call data and user data when the confidence score is greater than a threshold value; and determining a targeted advertisement based on the correlated call data and user data.
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