A system comprising a file server configured to receive merchant and product data from a merchant server, a data backend that manages access and retrieval of the merchant and product data, a sender interface coupled to the data backend that communicates with a sender client device to create a gift transaction from a virtual shopping bag, the virtual shopping bag including a product assortment selected based on the merchant and product data, a recipient interface coupled to the data backend that communicates with a recipient client device to receive a selection from the product assortment, and a widget interface that interfaces with a website integration component that is embedded on a merchant website, the website integration component adds the virtual shopping bag to the merchant website and imports a feature to create the gift transaction with the virtual shopping bag.