An interactive virtual world having virtual display devices and avatars. Scenes in the virtual world as seen by the eyes of the avatars are presented on the user devices controlling the avatars. Media contents are played in the virtual display devices presented on the user devices, as if the media contents were virtually played in the virtual world and observed by the avatars. Real time communication channels are provided among the user devices to facilitate voice communications during the sharing of the experiences of viewing the media content in a close proximity setting in the virtual world using user devices that are remote to each other in real world.