An information providing apparatus installed in a moving body includes one or more processors, and a memory, the memory storing instructions, which when executed by the one or more processors, cause the one or more processors to display, by a display unit, an information providing image as a virtual image, and control the display unit to change a display position of the information providing image. The information providing image includes a first information providing image and a second information providing image, and the display unit is controlled such that a changing rate of a display position of the first information providing image differs from that of a display position of the second information providing image, and the changing rates of the display positions of the first and the second information providing images both increase as a moving velocity of the moving body increases.