This application provides a drive method, includes: calculating average signals of subpixel units in a zone, to obtain a first average signal of the zone, a second average signal of the zone, and a third average signal of the zone; and separately performing first and third gamma adjustments according to a predefined range corresponding to grayscales of the first, the second, the third average signals. In this way, luminance ratios of first and third hues in a large viewing angle to a second hue in a large viewing angle, thereby improving brightness of the second hue in a large viewing angle. In addition, by means of compensation for first and third light source luminance signals, a color viewed in a front viewing angle can be maintained the same as an original color, and performance of the original color is not affected by adjustment of first and third gamma signals.