A determination is made whether read/write is enabled within the tape drive storage unit. In response to determining that read/write is enabled, a determination is made whether a temperature within the tape drive storage unit exceeds a threshold value. In response to determining that the temperature within the tape drive storage unit exceeds the threshold value, a determination is made of a direction of travel of a tape media within the tape drive storage unit. In response to determining that the direction of travel is a forward direction, a first cooling device is powered on. The first cooling device lowers the temperature of a first guide roller and the tape media coming off a first tape storage reel prior to the tape media passing by a read/write head within the tape drive storage unit.