The present disclosure provides a message processing method and apparatus. The method includes: obtaining, by a computing terminal associated with the social-network application, a message-reception threshold of a group, the computing terminal including a memory and at least a processor coupled to the memory; obtaining, by the computing terminal, group behavior information of the group, the group behavior information including at least a number of messages received by the group over a preset time duration; and setting, by the computing terminal, the group to a do-not-disturb mode when the number of messages received by the group over the preset time duration exceeds the message-reception threshold, so as to stop sending notification in real time for any new message received by the group.