A method of providing content is provided. The method includes: receiving, by a target device, first content from a source device; establishing, by the target device, a connection with a cloud computing device; transmitting, by the target device, the first content and content control information to be used to convert the first content, to the cloud computing device; and receiving, by the target device, second content obtained by converting the first content based on the content control information, from the cloud computing device.