A method, reception apparatus, and computer-readable medium for communicating with a server to download or upload data. The method includes acquiring a URI (Uniform Resource Identifier) message that includes a DNS (Domain Name System) name registered with the IANA (Internet Assigned Numbers Authority). A URL (Uniform Resource Locator) is generated based on the registered DNS name in the acquired URI message and a predetermined domain name. The data is downloaded from, or uploaded to, the server using the generated URL.