There is provided a system and process for showing and delivering to a web site publisher, without requiring the publisher to make any changes in the web site, a list of URLs browsed by users before and after the users land on a given URL. The URLs on the list include the last and next N URLs browsed by users before and after browsing the publisher defined URL. The system and process provides for identifying unique users and total visits statistics for a given URL or composite statistics for multiple URL paths.