A computer-implemented method comprising: receiving, by a computing device, content for a channel for publishing; determining, by the computing device, a measure of trustworthiness of the content; publishing, by the computing device, the content for the channel based on the measure of trustworthiness satisfying a threshold; generating, by the computing device, a channel persona profile for the channel based on the content associated with the channel and based on publishing the content; generating, by a computing device, a user persona profile for a user; determining, by the computing device, a match score indicating a level to which the channel persona profile matches the user persona profile; determining, by the computing device, channel discovery recommendation information based on the match score; and outputting, by the computing device, the channel discovery recommendation information.