A method and system for controlling viewing of multimedia content includes collecting viewing control profiles and associated viewing control passwords via an Internet-protocol television portal, a web portal, and a mobile portal. The viewing control profile may be usable to restrict access to certain multimedia programs. The viewing control may be applied using a unified storefront application, providing access to multimedia content via the Internet-protocol television portal, the web portal, and the mobile portal, to offer and provide controlled access to the multimedia assets.