Embodiments of a station (STA) and method for ranging in accordance with Neighborhood Awareness Network (NAN) communication are generally described herein. An initiator STA may determine, for a data service that is to be established between the initiator STA and a responder STA on a NAN data link, whether a ranging procedure is to be performed for the data service. As part of the ranging procedure, range measurements or fine timing may be determined. When the ranging procedure is to be performed for the data service, ranging configuration parameters may be included in data request messages, publish messages and other messages sent by the STAs 103. In some cases, the STAs 103 may refrain from exchanging separate messages for communication of ranging information.