A non-aqueous magenta ink composition for ink jet printing comprising a pigment, a pigment dispersant, a binder resin and an organic solvent, wherein the pigment comprises C.I. Pigment Red 254 and a red pigment having a quinacridone skeleton, and wherein a total amount of the C.I. Pigment Red 254 and the red pigment having a quinacridone skeleton is not less than 50% by mass in the pigment.