An image processing apparatus performs a first generation process generating first partial print data by a first color conversion process using a first profile corresponding to a first direction, and a second generation process generating second partial print data using a second color conversion process using a second profile. When a color difference is smaller than a reference, the apparatus sets a printing direction to the first direction, and outputs the first partial print data to a print execution unit for printing the first partial print data while the main scan moves in the first direction. When the color difference is larger than or equal to the reference, the apparatus sets the printing direction to the second direction, and outputs the second partial print data to the print execution unit for printing the second partial print data while the main scan moves in the second direction.