A driving method for display includes: acquiring an original gray scale data group of each of pixel units of a content to be displayed in a preset display area; determining average gray scales of each of hues in the preset display area according to the original gray scale data group; acquiring original light source intensities of each of the hues of the content to be displayed in the preset display area; dividing the original gray scale data group into a first gray scale data group and a second gray scale data group according to the original gray scale data group of each of the pixel units, the average gray scales of each of the hues, and the original light source intensities, and determining driving light source intensities of each of the hues in the preset display area.