The present invention aims to reduce power consumption in an ADC that performs AD conversion of a single-ended signal. A pair of sampling capacitors samples the single-ended signal. After the single-ended signal has been sampled, the connection control unit performs positive-side connection control of connecting both ends of one of the pair of sampling capacitors across a positive-side signal line and a predetermined ground potential and performs negative-side connection control of connecting both ends of the other of the pair of sampling capacitors across a negative-side signal line and the predetermined ground potential. A conversion unit converts a differential signals from the positive-side signal line and the negative-side signal line that have respectively undergone the positive-side connection control and the negative-side connection control into a digital signal.