There are provided measures for efficient and dynamic support of mobile low latency services. Such measures exemplarily comprise receiving, by a user plane entity of an inter mobile device information exchange service, from a control plane entity of said service hosting management functionality for said service, a forwarding rule for forwarding messages related to said service between participants of said service, wherein said user plane entity is located in a connection path between said control plane entity and a first participant of said service and in a connection path between said control plane entity and a second participant of said service, storing said forwarding rule in a rule storage, wherein each of forwarding rules stored in said rule storage is indicative of forwarding messages related to said service from a respective sender participant of said service to a respective receiver participant of said service, receiving a message from said first participant of said service, said message being indicative of said first participant of said service and said service, deciding whether to forward said message to said second participant of said service based on said forwarding rule, and forwarding, upon affirmative result of said deciding, said message to said second participant of said service.