Systems, methods, apparatus and other mechanisms to automatically provision CPE at a customer location by generating and storing at a server a “gold” configuration script for each CPE for each customer, and for downloading the gold configuration script to CPE in response to receiving at a zero touch provisioning (ZTP) entity a provisioning control signal automatically generated by CPE due to execution of a pre-installed script upon initial power up. The gold configuration script may comprise CPE configuration and service provisioning information received from the ZTP entity, such as provided by a class of service (COS) template specifically designed to provision the requesting CPE in accordance with the premises-specific environment of the network and the customer-specific services to be provided via the network.