A method is provided for reserving a bandwidth in a local network for a service delivered by a services platform. The service is intended to be executed on a user terminal of the network. The method includes the following acts implemented by the services platform: receiving a first request for access to the service, originating from the user terminal via a network gateway, the request selecting a service offered by the services platform, after selection of the service, determining at least one parameter defining a bandwidth required for the execution of the selected service, generating and dispatching to the terminal, via the network gateway of a universal address of the service selected including a domain name, the domain name including in a first label at least the parameter defining the necessary bandwidth, and other labels forming a name of the services platform.