A method includes receiving, at a media device, media content from a media content server. A portion of the media content includes a first item concurrently depicted with a second item. The method includes receiving an input indicating a selection of the second item within the media content. The method includes, in response to the input, sending an identification request for information corresponding to the second item to an identification server in response to the input. The identification request includes data relating to a depiction of the second item. The method also includes receiving the information from the identification server in response to the identification request.